Barbarians at the Gate

几年来终于看完第一本英文书，当时最大的Leveraged Buyout

RJR Nabisco，这个看起来杂乱无章的名字原来是由好多大大小小的公司组成的。即使我从来没听过它的名字，也那些很传奇的品牌也有所耳闻，更别说那个“先打广告一阵子再投放市场”经典进场策略。

可是Who cares?

"The Roaring Eighties were a new gilded age, where winning was celebrated at all costs. 'The casino society' Felix Rohatyn once dubbed it. The investment bankers were par croupiers, part alchemists. They conjured up wild schemes, pounded out new and more outlandish computer runs to justify them, then twirled their temptations before executives in a 'devil dance'......"

是不是很眼熟？这段话是出自一本1989年写成的书。

大家前赴后继，是无知么？这么聪明的人们怎么还会无知？是赌徒心理吗？这么自然的人性又如何加以鞭笞？那是什么？

“Golden Handcuff”，曾经有人这么跟王逸丰说过。基本上，不需要很多知识就能赚很多钱，去了别的地方就不能给自己找到同样的待遇。推论显而易见：把自己的产品做得越来越复杂--一给自己找到事情做，二继续糊弄越来越聪明的外行

"......Why did these people care so much about what came out of their computers and so little about what came out of their factories? Why were they so intent on breaking up instead of building up? And last: what did this all have to do with doing business?"

Is it a necessary evil, or evil?